Brand Your Business with a Sonic Logo

A sonic logo is essentially a short jingle or audio identity used for brand development that is generally between 3 and 7 seconds long. In essence, it is the use of sound to convey the personality and values of a brand. Companies, associations, and brands use sonic logos to build awareness of their services and apply them across a wide array of sonic touchpoints including television, radio, the web, and mobile technology.

Other elements to consider when designing a sonic logo occur before any actual musicianship or sound recording. The history and character of the brand must first be evaluated. In order to successfully capture the brand's identity, the personality of the brand music be understood. The following steps discuss certain such elements of the sonic logo creation process.

1. In order to begin the process of creating the sonic logo, one must first determine the core values of the brand. For example, is the brand environmentally aware, conservative, or part of a particular cultural movement?

2. Second, do a little research into how the brand has used sound or music in the past to express their identity. Previous use of audio can give clues to the new approach that should be taken with a fresh or updated sonic logo.

3. Third, determine what audio ambience or sound effects might work to convey the values of the brand. An technology company, for example, may have computer or data sounds incorporated into some sort of futuristic melody.

4. Fourth, decide if voice is going to play a part in the sonic logo. Will there be a phrase such as "What's in your wallet?" or will the logo simply contain a melody amidst sonic texture?

5. Lastly, be sure that all of the sonic logos you create are memorable and original since its main function is to identify one specific brand.

The above steps are a great guide for making sonic logos that are relevant and effective. Always be certain that your client is proud of their new sonic identity and that the product you have made for them is original from anything else heard before. Once you accomplished these elements you have succeeded.