NASCAR: Humble Beginnings
The National Association for Stock Car Auto Racing (NASCAR), was conceived on a bar room napkin. The bar to which the napkin belonged was known as the Ebony Bar, which was located at the Streamline Hotel in Daytona Beach. The conversation from which the napkin gained import was held in 1948 by both drivers and promoters of local stock car races. It's reported that stock car races began as early as the 1900's in the Daytona Beach area. The meeting, and the napkin, might never have come to be had a mechanic named William France, Sr. not have moved to the Daytona area from Washington, D.C. in 1935. By 1936, he, too, had been captured by the sport, and even managed to finish fifth in a local race. Mr. France was moved to participate in such a meeting after his stint in racing for two reasons: a) he believed the sport had a potential for a following, and b) he believed the drivers were being mistreated by unregulated promoters who simply chose not to pay them.
Since its birth, NASCAR has grown, and now has fans from all over the country. It shouldn't be a surprise that NASCAR has so many fans, because NASCAR chose early on to treat their fans quite well. NASCAR has not only expanded geographically, it has also embraced other types of racing. And in its continuing quest to please its fans, NASCAR decided early on please its fans through its ticketing system. A ticketholder to a NASCAR event can choose to see any one of its nationwide racing series: either the Sprint Cup, the Nationwide Series, or the Craftsmen Truck Series. Almost unbelievably, this same ticket give the fan entree to regional events as well, such as the Whelen All-American Series (amateur auto racing); the Whelen Modified Tour (NASCAR modified division); and the NASCAR Local Racing (four geographic series).
NASCAR: THERE'S NO PLACE LIKE HOME
NASCAR has expanded from Daytona Beach, Florida to all around the world. Exhibition races have been held in two countries, and the sport is currently broadcast in over 150 countries all over the world. NASCAR's fans have made it so popular that it is currently the second most popular sport on television - second only to the National Football League. NASCAR fans contributed to almost three billion dollars in product sales last year. Even Fortune 500 companies are getting into the act. Despite this popularity, however, NASCAR appears to prefer its roots. NASCAR, it would seem, recognizes what its local and loyal fans have done for it, and has decided to maintain its major corporate presence right where it began: in Daytona Beach, Florida, as well as several offices in North Carolina. Despite its international attention, it has but two offices overseas.
NASCAR: BE IT EVER SO HUMBLE, YOU CAN NOT WATCH IT FROM HOME
It would appear that everyone agrees: You have to watch a NASCAR race at the track. And it also seems that everyone knows why: the fans. There is nothing, nobody, nowhere like a NASCAR fan. They are loyal, and they are sincere. They literally make the experience what it is all about. They believe in their sport, and they believe in watching it together. To the fan, NASCAR is a way of life.
Because of those fans, there's electricity to a race. There's a charge in the air. Armed with beers and hot dogs for all, a NASCAR fan will have goose bumps on a sunny 90 degree day. This day has been waited on for an entire year. Nobody and nothing could or would stand between a NASCAR fan and her ticket.
February 12, 2009 is just around the corner. NASCAR will be in Daytona Beach on that day. Do you call yourself a fan? Do you like the races, know the drivers, and think about what it might be like to be there? Well don't. DO IT, and DO IT NOW!!!!
Because you can bet that all the REAL fans will be where the action is. In fact, you can bet that most of the REAL fans have already purchased their tickets. They'll be watching the Sprint Cup, the Nationwide, or the Craftsmen Truck - whichever one they want. Because they'll have the ticket!! It's the ONLY way to see it ALL!
So you'd better hurry, before you miss your chance to be where the rest of the REAL fans are - at Daytona Beach on February 12th. Be a REAL fan, and watch the race the only REAL way! Buy a ticket, and buy it NOW! Be ready to have REAL fun!
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